Mikimoto in the News: BASELWORLD Daily News, April 25, 2013

Mikimoto Celebrates the 120th Anniversary of Culturing Pearls

As featured in BASELWORLD DAILY NEWS, April 26, 2013

“Mikimoto invented the culturing of pearls and revolutionized the jewelry industry 120 years ago. CEO Hitoshi Yoshida reflects on the strengths and objectives of the Japanese company.

What are the top debuts for the brand at BASELWORLD?

This year new features for our high jewellery collections are produced with ambitious work, based on the concept of “Draped liek a dress.” It is of great significance that Mikimoto pearl necklaces are worn by people throughout the world since our success of cultured pearls. It has been passed down since the beginning of Mikimoto 120 years ago. Now, our aim is that we present a new independent jewellery style instead of traditional jewellery concepts.”

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